Summary Report Essay Example | Topics and Well Written Essays - 1000 words

Summary Report - Essay Example Although we designed this plan carefully, it is clear that, overall, the entire change simulation plan provided poor results, way below our expectation. A number of change tactics helped us in the implementation process. First, our efforts to conduct a research from the stakeholder and the work groups helped a lot in problem identification. It also gave the workers the motivation to work towards achieving the designed changes. The workers remained loyal during the implementations stage. Secondly, the ability to mobilize the employees by designing an urgency plan was crucial as it attracted their attention of the entire organization to shift their focus on the change plan and reduce their reluctance to change. Since the teams were ready for change, it became easy to work along with them. Monitoring was crucial during this process, as it helped to ensure that the change plan was in due course, hence assisting us to complete the implementation process within the critical time. One of the tactics that lead limited the results of our action plan is the design of vision and the strategy. The vision and strategy developed were not clear, which made it complex to communicate the vision to not only the managers but also the employees. Understanding the company vision and strategy is very important as this gives the organization a direction that they should follow while implementing changes. Even after repetitive meetings, the managers and the work teams failed to understand the vision of the stage process and this made it quite difficult to implement this change. In this change simulation plan, we applied the Kotter’s concepts of a smooth change in organization setting. The idea of Kotter that it is crucial to create a sense of urgency worked quite well for this simulation. In creating the sense of urgency, we informed the employees of the changes and helped

Marketing discussion Essay Example | Topics and Well Written Essays - 1250 words

Marketing discussion - Essay Example The present-day Oscar Mayer campaign is still working to lure moms in similar fashion. Plus, much of it is tapping into current parents' feelings of nostalgia. The target consumer being moms makes a sense, as they are the decision makers of what their child will eat. They establishes relationships with kids by getting the brand name in their vocabulary, and by simultaneously establishing trust with parents. The Internet provides a wealth of new opportunities for solidifying those bonds. Once a target market is identified, the key is to focus on reaching those markets and try not to worry about who you might be missing. The more important aspect is to focus on improving service to your primary customer base. In the long run that is what will make a company successful. After establishing what your message is and whom you are targeting, the brand owner should use all communication from napkins and uniforms to signage and employee conduct to reinforce that connection. The idea is to get the communication going and way it is been established. It can be TV, Internet, magazine or hoardings etc. No matter what medium is in use, main focus should be on the way it is being done and getting the message straight. Successful brands are always serving, learning and caring about their customers; these companies realize that their business and their brands will die if they take their customers for granted or confuse them with conflicting messages. Your message must be credible, unique, and relevant to the needs of your target customer. Your message will be a combination of direct (tag lines, copy, special offers, etc) and indirect (style, brand, images, relational, ease of call-to-action, uniqueness, clarity, etc.) You must best present your message according to the information and marketing preferences of your most profitable target